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Science

Exploring
the Science of
Dynamic Flavor

Redefining sweetness, flavor, and mouthfeel through

neuroscience and cognitive phenomenology.

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EPC's DNA

Scientific discovery fuels innovation.

10+

novel products with independent FEMA numbers

20+

Taste Modulators in compliance with EFSA and FEMA GRAS

30+

granted and pending patents

EPC Groundbreaking Discovery

1. Non-volatile tastants can be smelled during food oral processing

ORIGINAL aRTICLE

Can nonvolatile tastants be smelled during food oral processing?

Chemical Senses, Volume 48, 2023, 1-15
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2. Retronasal flavor is not governed solely by diffusion of volatile compounds, but also by aerosol-mediated transport.

ORIGINAL aRTICLE

Aerosol generation of sweeteners solutions during a drinking process

Food Hydrocolloids, Volume 159, February 2025, 110603
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Diagram showing airflow from OPC through air filter to mouth during swallowing and exhaled air flow.

3. Flavor is constructed through retronasal sensation first, - not just integrated in the brain.

ORIGINAL aRTICLE

Insights Into Retronasal Sensation of Sweeteners Within Aerosol Particles Via Scalp Electroencephalogram

Sensory NeuroScience, Volume1, Issue2, September 2025, e70010
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4. Sugar reward is driven mainly by retronasal olfaction, not by the tongue pathway.

ORIGINAL aRTICLE

Retro nasal blockade reduces the neural processing of sucrose in the human brain

IBRO Neuroscience Reports, Volume 19, p886-893, December 2025
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Three brain scans labeled Sugar, HIS, and HIS + EPC's FMP with red and green highlighted areas.

EPC Taste Philosophy

Flavor is not treated as a static sensory attribute. It is a dynamic experience shaped by sensation, cognition,memory, emotion, and context.

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Flavor Is Not an Attribute

Flavor is not an inherent attribute of food itself, but an experience co-constructed by the body and the brain during consumption.
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Intake Permission Matters

Consumers are not passive evaluators. In every sip,the body decides whether the experience feelsnatural, smooth, and worth continuing.
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Design for Continued Intake

The best products balance continulty and meaningfulvariation, creating acceptance, memorability, andlong-term repurchase.
EPC designs flavor beyond molecules - toward complete experiences accepted by the brain and sustained by behavior.
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