Privacy Policy

Last Updated: Nov 9, 2026

EPC Natural Products ("EPC", "we", "us", or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, contact us, submit an inquiry, participate in our events, or communicate with our team.

1. Who We Are

EPC Natural Products is a company specializing in taste modulation solutions and sensory science for the food and beverage industry.

For the purposes of applicable data protection laws, the data controller is:

Legal Entity: EPC Natural Products Co., Ltd.
Business Name: EPC Natural Products
Registered Address: [Insert full business address]
Website: https://www.epcnextaste.com
Contact Email: marketing@epcflavoring.com

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.

2. Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

Contact and Professional Information

  • Name and job title
  • Company or organization name
  • Business email address
  • Business telephone number
  • Country or region

Business Inquiry Information

  • Information submitted through our website contact forms
  • Product interests and formulation requirements
  • Messages, inquiries, and business correspondence

Event and Business Interaction Information

  • Contact details provided during trade shows, exhibitions, conferences, and other business events
  • Information obtained through event registration, badge scanning, or lead retrieval platforms, where applicable
  • Business contact information provided by our sales representatives or business partners

Technical Information

When you visit our website, certain technical information may be collected automatically, including your IP address, browser type, device information, access times, and website usage data, depending on our website configuration and cookie settings.

3. How We Collect Your Information

We may collect personal information through the following channels:

  • Directly from you: When you submit a contact form, request product information, communicate with our team, or subscribe to our updates.
  • Trade shows and industry events: When you register for, attend, or interact with EPC at exhibitions and other industry events.
  • Business contacts: Through our sales representatives, business partners, and professional business networks.
  • Third-party sources: Through event organizers, lead retrieval platforms, and publicly available professional business sources, where permitted by applicable law.
  • Automatically: Through website technologies such as server logs and cookies, where applicable.

Where we obtain personal information from third parties, we take appropriate steps to provide information about the source and how the information is used, as required by applicable data protection laws.

4. How We Use Your Information

We may use your personal information for the following purposes:

  • To respond to inquiries and provide product or technical information.
  • To maintain and manage business relationships with customers and potential customers.
  • To communicate about our products, technologies, innovations, and industry developments.
  • To send invitations to trade shows, exhibitions, and business events.
  • To provide newsletters and other marketing communications where legally permitted.
  • To improve our website, products, services, and customer experience.
  • To maintain website security and prevent fraudulent or unauthorized activities.
  • To comply with applicable legal and regulatory obligations.

5. Legal Basis for Processing

Where the GDPR or other applicable data protection laws apply, we process personal information on one or more of the following legal bases, as appropriate:

  • Consent: Where you have given permission for a specific processing activity, such as receiving marketing communications where consent is required.
  • Legitimate Interests: Where processing is necessary for our legitimate business interests, such as managing business relationships, responding to relevant business inquiries, improving our services, and conducting permitted B2B marketing activities, provided that your rights and interests do not override those interests.
  • Contractual Necessity: Where processing is necessary to take steps at your request before entering into a contract or to perform a contract.
  • Legal Obligations: Where processing is necessary to comply with applicable laws and regulations.

6. Marketing Communications

We may use your business contact information to share relevant information about EPC's products, solutions, scientific developments, newsletters, and upcoming industry events.

We send marketing communications only where we have an appropriate legal basis and comply with applicable electronic marketing and data protection requirements.

You may opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

If you object to the use of your personal information for direct marketing, we will stop processing your information for that purpose.

Your decision to opt out of marketing communications will not affect other legitimate business or contractual communications.

7. Sharing Your Information

We do not share personal information indiscriminately.

Where necessary, we may share information with:

  • Service Providers: Third-party providers supporting our website hosting, IT systems, customer relationship management, email communications, and business operations.
  • Event Organizers and Business Partners: Where necessary for event participation, business interactions, or services you have requested, and where permitted by applicable law.
  • Professional Advisors: Legal, accounting, and other professional advisors where necessary.
  • Authorities: Government, regulatory, or law enforcement authorities where required by law.

We take appropriate steps to ensure that third parties handling personal information on our behalf provide suitable data protection safeguards.

8. International Data Transfers

As an international business, EPC may work with customers, business partners, and service providers in different countries.

Where personal information is transferred outside the European Economic Area (EEA) or other relevant jurisdictions, we will implement appropriate safeguards as required by applicable data protection laws. These may include adequacy decisions or Standard Contractual Clauses approved by the European Commission.

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including business communication, customer relationship management, marketing activities, and legal compliance.

Retention periods may vary depending on the nature of the information, the purpose of processing, and applicable legal requirements.

Where you opt out of marketing communications, we may retain limited information necessary to record and respect your preference and prevent further unwanted communications.

10. Cookies and Website Technologies

Our website may use cookies and similar technologies to support website functionality, improve user experience, analyze website performance, and understand visitor interactions.

Where required by applicable law, we will obtain your consent before using non-essential cookies or similar tracking technologies.

[Insert the actual cookie categories, providers, purposes, retention periods, and cookie preference management method used on the website.]

11. Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Rectification: Request correction of inaccurate or incomplete information.
  • Erasure: Request deletion of your personal information in certain circumstances.
  • Restriction: Request that we restrict the processing of your personal information.
  • Data Portability: Request a copy of certain information in a structured, commonly used, machine-readable format, where applicable.
  • Object: Object to certain types of processing, including direct marketing.
  • Withdraw Consent: Withdraw previously given consent at any time, where processing is based on consent.

To exercise these rights, please contact us at marketing@epcflavoring.com.

You also have the right to lodge a complaint with the relevant data protection supervisory authority in your country or region.

12. Data Security

We implement appropriate technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

13. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those external websites.

We encourage you to review their respective privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website operations, or applicable legal requirements.

Any updates will be published on this page together with the revised "Last Updated" date.

15. Contact Us

If you have any questions about this Privacy Policy, our data processing practices, or wish to exercise your data protection rights, please contact:

EPC Natural Products

Website: https://www.epcnextaste.com

Email: marketing@epcflavoring.com

Address: Building 1, 35 Jinghai 3rd Road, BDA, Beijing, China 101111